Write an essay
explaining what the main strategy development tools are and how they are used
in business.
The following essay is based on Commonwealth Bank of Australia. This is purely for education purpose only.
Executive
Summary:
Commonwealth Bank of Australia
(CBA) is Australia leading multinational bank governed by Australian
Government. It is a financial institute providing financial solutions such as
retail, business and institutional banking, fund managements and many other
services.
CBA's main objective is to focus on
its customer satisfaction. Here in this paper, I have included four strategy
tools to analysis the business strategy tools of CBA like SWAT analysis, PESTEL
analysis, Porter five forces and Ansoff Matrix. Using these business strategy
tools how CBA is operating, what could be the suggestions are included. The
close competition with its rivalry, the environments it faces going in foreign
land, the opportunities due to globalization. The scandals which had let it
down, the threats it imposes in home and foreign country are included.
In conclusion what matters for CBA
is its customer so it has tried to incorporate the youths from early age so
that they remain for life long with the institution, it has brought up
different schemes, new technologies to enhance the banking ability and improve
the user acceptance.
